I have no math background.
I suck at math, science, and sometimes I’m even confused by the settings on my PVR. I do, however, have the ability to use the free calculator that comes with my PC.
So I wanted to figure out how much it would cost to buy 4 comics at the store, vs. 4 comics on the interwebz.
Take a look:
Case Study #1 – Blake drives to the comic store.
I drive to the store and pick up four comics – two priced at $2.99, and two at $3.99. This brings the total to $13.96.
Since I live in Ontario, Canada, I pay something awesome called the HST (Harmonized Sales Tax) which adds 13% to the cost. Now we’re up to $15.77.
And I had to get to the comic store, which means around $2.00 in gas (I have no idea what the actual cost is but this is somewhere in the neighborhood). So now the final price is $17.77 for the four comics, or $4.44 per book.
At my comic store, bags and boards and included, and parking is free, so those costs are not taken into account. But I still had to take nearly an hour to make the trip, and pay for boxes to store them as well (time, effort, storage…all this stuff is valuable!).
Case Study #2 – Blake buys comics online
I buy four comics online. Two for $2, two for $1.
Total cost, $6.
Minimal time, minimal effort, no additional costs.
So as you can see, this is irrefutable proof. 🙂
Yes, everyone likes the tactile sensation of a freshly minted comic. I love it too. But let’s face reality: comics are relatively expensive, and are not getting any cheaper. And within 3 years or so, EVERYONE (yes, even you) will have some sort of hand-held, tablet-style web browsing contraption. Maybe not an iPad, but some variation. Before long, they’ll be too cheap and convenient to NOT get one.
And when that device becomes the standard, so will digital comics – just like digital music has all but killed off CDs, and how online books are slowly but surely replacing paperbacks.
Let me know what you think here or on Twitter. Talk soon!